Shopping | Money and Minds

Credit Card Minds

Many people think credit cards as the temporary solution for their long term financial problems. What I mean by financial problems is not financial hardship, but financial knowledge.
Credit cards main selling points are convenience, cashless and rewards. People sign for credit cards for those perks.
While credit card offers today is interesting - some [...]

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Written on September 18, 2008 | Posted in Debt, Psychology, Shopping | No Comment

What is Threshold of Perception for Money?

In physical terms, the threshold of perception is the limit at which you start to feel something. A change of a tenth of a degree might not make you feel warmer, but you could feel a change of a full degree. Some people are incredibly sensitive and aware to such changes, others are not.
In many [...]

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Written on August 21, 2008 | Posted in Budgeting, Money, Psychology, Shopping | No Comment

Online Payment Processing - Simplicity is Key

Bryant Welch, a clinical psychologist, lawyer, professor and former executive director at the American Psychological Association, wrote that life in a globalised world is complex and uncertain, but the human brain craves simplicity and assurance.
No matter how negative the effect of simplicity (and everything instant) is, people does crave for them, due to the fact [...]

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